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Without metrics and measurements, how do you know if your advertising program...

I won’t lie. I’ve seen it before – companies guilty of spending money on advertising and not setting goals or tracking their results. With the economy rolling downhill into the biggest tumbleweed of...

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How to Be Worth a Journalist’s Time

Public Relations (PR), at its core, is a special type of communication used to gain earned media in broadcast, print and online channels. When proven professionals are leading the charge, PR is an...

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